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Privacy Policy
KFOG abides by and upholds the tenets of the personal privacy
policy outlined below:
Protecting your personal privacy is very important to us. We
hope the following statement will help you understand how we collect,
use and safeguard the personal information you provide to us.
Specifics about what information is collected and how it is used
follow this Privacy Policy Statement.
Your personal privacy is a principal concern to us at KFOG. Our
goal in outlining our policy on the collection and use of listener/customer
data is to ensure the highest level of confidentiality and security.
When you provide your personal information to us, we will not
give or sell your personal information to any outside company
for its use in marketing or solicitation. We will maintain the
confidentiality of your personal information and it will be used
only to support your customer relationship with our radio stations,
assisting us in providing better and more targeted services to
you. Additionally, internal practices are in place to help protect
your privacy by limiting employee access to and use of customer
data. When we ask for customer/listener information, it is done
with the goal of improving the relationship between KFOG and our
listeners. We allow our listeners to maintain control over their
personal data while attempting to provide a more interactive online
experience. Our intention is to send e-mail only to listeners/customers
who have chosen to receive such e-mails. At any time, you have
the right to decline receiving future communications in any manner,
including email, fax, telephone and postal mail.
Privacy Policies
- Information Collection
When you browse KFOG, you do so anonymously. Personal
information‹including your e-mail address‹is not
collected. Some of our Web sites, however, may request that
you voluntarily supply us with personal information,
including your e-mail address for purposes such as correspondence,
site registration, membership, making a purchase, contests or
participating in online surveys. We may ask for your name, e-mail
address, telephone number, mailing address and birthdate. Other
optional information may be asked (listener/customer preference
information, social security numbers, lifestyle interests, and
other demographic information) that is needed to register or
subscribe you to services or offers.
Like many other commercial Web sites, KFOG.com uses a standard
technology called a "cookie" to collect information
about how our site is used. Please read
about cookies for more information.
- We collect only information that is needed, and
we tell listeners/customers how we use it. We
limit the collection of information about our listeners/customers
to what we need to know to manage their membership,
to provide customer service, to offer new products
and services, and to fulfill any legal and regulatory
requirements. We tell our listeners/customers about
the general uses of information we collect about them,
and we will provide additional explanation if requested.
- We give listeners/customers choices about how
their data will be used. On a regular basis, we
provide our listeners/customers the ability to decline
any or all future email communications. Listeners/customers
may also decide if and how they wish to be contacted
via other communication media.
- We give listeners/customers access to their data online.
A listener/customer may change, update or add additional
information about themselves at any time through our radio
stations' web sites, which offer this feature. If a station
does not currently provide this ability, listeners/customers
can still change their data profile by contacting the local
station.
- We ensure information quality. We use advanced
technology and well-defined employee practices to
help ensure that listener/customer data is processed
promptly, accurately and completely.
- We use information security safeguards. Access
to listener/customer data is limited to those who
specifically need it to conduct their business responsibilities.
We use security techniques designed to protect our
listener/customer data‹especially that data which
is used by employees and business partners to fulfill
listener/customer services.
- We limit the release of listener/customer information.
In addition to providing listeners/customers with
the opportunity to refuse marketing offers, we release
information only at the listeners'/customers' requests,
or when required to do so by law or other regulatory
authority. When a court order or subpoena requires
us to release information, we notify the listener/customer
directly so that his/her legal rights can be exercised,
if appropriate. The only exceptions to this policy
are when we are prohibited by court order or law from
notifying the listener/customer, or cases in which
fraud and/or criminal activity is suspected.
- We hold employees responsible for our privacy principles.
Each employee is personally responsible for maintaining
listener and customer confidentiality. All employees are
required to sign an agreement that they will comply with
these policies. Employees who violate these policies are
subject to disciplinary action, up to and including dismissal.
Employees are expected to report violations - and may do
so confidentially - to their managers or other supervisors.
Each station has an employee who has been assigned the responsibility
for assuring the adherence to this privacy policy.
- At times, our clients might collect data from
listeners on our web sites or on site at a retail
location or other station events. (This practice
most commonly occurs when a client provides a prize
giveaway and uses data collection as the means to
register contest participants.) The collection of
this data is clearly marked as information being collected
for or by a third party, and providing such information
is strictly voluntary. The station may help facilitate
the collection of the data by providing forms and
collection boxes for the client. Sometimes this information
is shared with the radio station, though the station
will only market to you if you have given us permission.
Data gathered in this manner is shared with our
client partners. Any other data you may have previously
provided to us remains private.
- Information Use
If you provide us with your e-mail address, or have done so
in the past, we may send you e-mail offers or newsletters. These
offers or newsletters are based on information you provided
in your membership application, registration forms, in surveys,
from information that may indicate purchasing preferences and
lifestyle, as well as information available from external sources,
such as census bureau data. These e-mail offers will come
from KFOG only. Your information or email address is never
sold to a third party. All offers are carefully developed
to guarantee that they meet our standards. Our goal is to target
offers to listeners/customers who will find them of value.
- The data you provide is used to enhance the services
and offers our radio stations bring you. As a result
of providing personal information, KFOG can provide a more
customized online experience, making your interaction with
us more productive, helpful and fun. You can also expect
to receive occasional communications targeted directly toward
your lifestyle interests.
- Declining e-mail offers. KFOG provides listeners/customers
with an easy means to decline receiving e-mail offers and
recognizes the importance of providing you with choices.
At any time, you may request to discontinue receiving these
offers from us by simply replying to the e-mail address
included in every e-mail message you receive from us.
- Activity Tracking
We do monitor URL click-throughs found in our email messages.
The click-through rate is reviewed in order to: track
participation in contests in order to judge effectiveness
and to award prizes; track listener interests; track response
rates for station marketing purposes or to report to a
client in aggregate form only, the response of listeners.
Individual activity is never shared with employees or
third parties.
- Children
KFOG does not knowingly solicit data from children, and
we will not knowingly market to children. We define children
as anyone under 13 years of age.
- What else should I know about my privacy?
Third party Internet sites and services accessible through KFOG.com
have separate privacy and data collection practices, independent
of us. We have no responsibility or liability for these independent
policies or actions. You are solely responsible for maintaining
the secrecy of your passwords, membership ID, or any account
information. Please be careful and responsible whenever you
are online. If you post personal information online that is
accessible to the public, you may receive unsolicited messages
from other parties in return. While we aim to protect your personal
information, we cannot ensure or warrant the security of any
information you transmit to us, and you do so at your own risk.
While each station puts forth its best efforts in adhering
to these minimum privacy standards, additional restrictions
may be imposed to comply with state and local laws, and/or
station specific programs, products and services.
Effective Date: January 19, 2007
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